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WhatsApp Business API pricing explained

WhatsApp Business API pricing has two parts that people often confuse: the platform/software fee you pay your provider, and the conversation fees Meta charges. Here's how it works, in plain terms.

The two costs

1. Platform / software fee

This is what you pay the software provider (the tool that gives you an inbox, automation, AI, broadcasts, etc.). It's usually a fixed monthly subscription.

2. Meta conversation fees

Separately, Meta charges per 24-hour conversation on the WhatsApp Business Platform. Rates depend on the conversation category (for example marketing, utility, or service) and the customer's country. These fees go to Meta, not your software provider.

Important: many providers bill the platform fee and the Meta conversation fees separately, and some add a markup or resell message "credits" on top of Meta's rates. Always check whether message charges are included, passed through at cost, or marked up.

How Replio's pricing works

One simple subscription: $39 / $69 / $109 per month, with all channels included.
No per-message markup on WhatsApp: you connect your own WhatsApp number and pay Meta's standard conversation rates directly to Meta. Replio doesn't resell or mark up messages.
No message fees at all on other channels: Telegram, Instagram, Messenger and the website widget are all-inclusive — unlimited conversations, no per-message charge.

So your total cost with Replio is: a flat subscription, plus Meta's own WhatsApp conversation fees (only if you use WhatsApp), with nothing added in between.

How to keep WhatsApp costs down

Resolve more questions automatically so conversations close inside the free/lower-cost windows.
Route routine traffic through Telegram or your website widget, which have no per-message fees.
Choose a provider that passes Meta fees through at cost with no markup.

Try Replio free for 14 days

Connect WhatsApp, Instagram, Messenger or Telegram and have an AI support agent live in minutes. No card required.

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Frequently asked questions

Does WhatsApp Business API cost money?

The WhatsApp Business Platform has Meta conversation fees (charged per 24-hour conversation, varying by category and country) plus whatever software platform you use. With Replio you pay a flat monthly subscription and Meta's conversation fees go directly to Meta with no markup.

Are WhatsApp message fees included in Replio's price?

WhatsApp conversation fees are billed by Meta directly to you, at Meta's standard rates with no markup from Replio. Replio's subscription covers the software and unlimited conversations on Telegram, Instagram, Messenger and the web widget.

What is a WhatsApp 'conversation'?

Meta groups messages into 24-hour conversation windows and charges per conversation rather than per message. The price depends on the conversation category and the recipient's country.

Last updated 2026-06-15. Competitor details are based on publicly available information at the time of writing and may change — please verify current pricing and features on each provider's website.