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WhatsApp Broadcast: message all your customers at once

A WhatsApp broadcast lets you send one approved message to every customer who's opted in — a launch, an offer or an important update — from your own WhatsApp number, in a couple of clicks.

What a WhatsApp broadcast is

A WhatsApp broadcast is a single message that goes out to many people at once. Instead of copying and pasting the same text into dozens of chats, you write it once and Replio delivers it to everyone on your opted-in list. Each person receives it as a normal one-to-one message from your business number — not a visible group, and not a chat where everyone can see each other. To them it looks like a personal message; to you it's one bulk send.

Because it uses the official WhatsApp Business platform, a broadcast goes out as an approved message template. You submit the wording once, Meta approves it, and then you can reuse it for future sends. This is what keeps broadcasts legitimate and deliverable rather than getting flagged as spam.

How sending a broadcast works in Replio

Pick an approved template. Choose from the WhatsApp message templates you've had approved — a promotion, a restock alert, an appointment reminder, a company update.
Filter your audience (optional). Narrow by country if a message only applies to one market, or send to your whole opted-in list.
Review recipients and cost. Before anything sends, Replio shows you the exact recipient count and the estimated cost, so there are no surprises.
Send now or schedule. Fire it immediately, or pick a date and time. Either way, Replio paces the send within your number's daily messaging tier, so you never exceed Meta's limits or trip rate caps.

That pacing matters. WhatsApp gives every business number a daily messaging limit that grows as your quality and volume improve. Replio spreads a large broadcast out automatically to stay inside that tier, which protects deliverability and keeps your number healthy.

Compliance is built in

WhatsApp bulk messaging only works long-term if you respect the rules. Replio handles the compliance parts for you:

Opt-in only. A broadcast only reaches people who have already messaged your business — that counts as implied opt-in. Replio never imports or messages cold numbers you have no relationship with.
Automatic opt-out. Every broadcast honours STOP replies and includes a List-Unsubscribe option. Anyone who opts out is removed from future sends without you lifting a finger.
Quality-first templates. Replio nudges you toward Utility templates — genuinely useful updates like order status or reminders — which tend to protect your number's quality rating better than purely promotional messages.

Following these rules is not just about avoiding a ban. A clean, opted-in list with relevant content keeps your open and reply rates high, which is the whole reason WhatsApp outperforms email and SMS for reach in the first place.

Broadcast vs. group vs. copy-paste

Approach	What recipients see	Scales?
Replio broadcast	A private one-to-one message from your number	Yes — one send, paced automatically
WhatsApp group	A shared group where everyone sees each other	No — capped, and public to members
Manual copy-paste	A personal message, one chat at a time	No — slow, error-prone, no opt-out tracking

Part of the whole Replio platform

Broadcast isn't a standalone tool you bolt on. It runs on the same platform that answers your WhatsApp support and your Instagram, Messenger and Telegram DMs 24/7. So when a customer replies to your broadcast, the AI agent is already there to answer, log the conversation, capture the lead and hand off to your team when needed. One inbox, one knowledge base, one number.

WhatsApp broadcast is included on Replio's full plans — Starter ($150/month), Pro ($300/month) and Business ($450/month) — with higher recipient allowances as you move up. On top of your plan you pay Meta's standard per-conversation template fees directly, with no markup from Replio. The dedicated WhatsApp plan is $70/month for support without the full broadcast and multichannel toolkit.

When to use a WhatsApp broadcast

Product launches and restocks — tell everyone the moment something is available.
Time-limited offers — a sale or promo code that lands where customers actually read.
Operational updates — new hours, a location move, a service change, a holiday closure.
Appointment and order reminders — Utility templates that cut no-shows and support tickets.

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Frequently asked questions

What is a WhatsApp broadcast?

A WhatsApp broadcast is a single message sent out to many customers at once. With Replio you pick an approved WhatsApp message template and it goes to everyone on your list who has opted in, delivered from your own business number as individual one-to-one chats rather than a visible group.

How do I send a WhatsApp broadcast to customers?

In Replio, choose an approved template, optionally filter by country, review the recipient count and estimated cost, then send now or schedule for later. Replio paces the send within your number's daily messaging tier so you stay inside Meta's limits automatically.

Do customers need to opt in before I can message them?

Yes. WhatsApp requires opt-in. Anyone who has messaged your business number is treated as opted in, and Replio only broadcasts to those contacts. It never scrapes or imports cold numbers you have no relationship with.

How do people unsubscribe from a WhatsApp broadcast?

Opt-out is automatic. Replio adds a List-Unsubscribe option and honours STOP replies, removing anyone who opts out from future broadcasts so you stay compliant and protect your number's quality rating.

How much does a WhatsApp broadcast cost?

Replio broadcast is included on the Starter ($150/month), Pro ($300/month) and Business ($450/month) plans. On top of your plan you pay Meta's standard per-conversation template fees directly, with no markup from Replio. Replio shows the estimated cost before you send.

Will a broadcast get my WhatsApp number banned?

Not if you follow the rules Replio builds in: only message opted-in contacts, use approved templates, honour opt-outs, and prefer Utility templates for genuinely useful updates. Pacing within your daily tier and keeping content relevant protects your quality rating.

What's the difference between a broadcast and a marketing message?

A broadcast is how you send; a marketing message is a category of template. Meta classifies templates as Utility, Authentication or Marketing. You can broadcast any approved template, but Utility templates (order updates, reminders) tend to protect your quality rating better than pure promotional Marketing templates.

Last updated 2026-07-20. WhatsApp platform rules, messaging tiers and template categories are set by Meta and may change — please verify current limits and conversation pricing in Meta's official WhatsApp Business documentation.