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Turn Facebook & Instagram comments into customers

Every comment on your Facebook and Instagram posts is a customer raising their hand. Replio brings those comments into one inbox and lets an AI reply automatically with a private DM — so a question becomes an answer, a lead becomes a conversation, and nothing slips by.

Comments land in your inbox, and the AI replies

When someone comments on your Facebook Page post or your Instagram post, it lands in your Replio inbox alongside your DMs — so your team sees it instead of losing it in the notification pile. From there, the AI can reply automatically with a private DM, using your business knowledge to actually answer the person.

It replies even to short or skeptical comments — a blunt "fake", a one-word "hi", a "how much?" — because those matter most. "Fake" is a doubt to win back before it spreads. "Hi" is a lead to greet before they scroll away. Ignoring them costs you customers; a calm, helpful DM keeps them.

Comment → DM: turn engagement into leads, hands-free

Set a keyword like PRICE (or BOOK, or LINK). Anyone who comments that word on your post instantly receives a DM with your link, your offer or your booking form. This is Follow-to-DM: you run a normal post asking people to comment a word, and every comment quietly becomes a private lead — no manual replying, no missed hand-raisers.

Public post, private conversion. The comment stays public for social proof; the sell happens in the DM.
Runs while you sleep. The keyword trigger fires 24/7, so a viral post at 2am still captures leads.
Any offer. Point the DM at a product link, a discount code, a booking form or a lead-capture question.

For the full walkthrough of this on Instagram specifically, see Instagram comment-to-DM.

One shared inbox your team can work

Comments from both Facebook and Instagram flow into a single shared inbox, filterable so you can find and prioritize them fast. Your whole team works from the same view — assign, reply, resolve — instead of tab-hopping between the Facebook Page, the Instagram app and your DMs.

Crucially, the AI answers each comment in a private DM, never a public wall post. That means a critic is handled discreetly and off the public timeline, while a real buyer gets a one-to-one reply that can carry a link, a price or a next step.

One AI brain across every channel

The same AI that runs your WhatsApp, Instagram and Messenger DMs also answers your comments. It draws on one knowledge base, so a customer gets the same accurate answer whether they commented on a post, sent a DM or messaged on WhatsApp. You set your business up once, and it stays consistent everywhere.

What good comment management looks like

Nothing slips by — every comment captured in one inbox, not scattered across apps.
Automatic replies from your knowledge, not generic canned text.
Private DM responses so criticism is handled discreetly and leads go one-to-one.
Keyword comment-to-DM to convert engagement into leads hands-free.
Real human handoff — your team can take over any conversation from the inbox.

Try Replio free for 14 days

Connect your Facebook Page and Instagram, and let an AI turn your comments into customers. No card required.

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Frequently asked questions

Can I reply to Instagram comments automatically?

Yes. With Replio, comments on your Instagram posts land in your inbox and the AI can reply automatically. It answers in a private DM rather than a public wall post, so even a skeptical or one-word comment gets a helpful, personal reply.

How do I auto reply to Facebook comments?

Connect your Facebook Page to Replio and turn on comment management. Every comment on your Page posts flows into one shared inbox, and the AI can respond in a private DM using your business knowledge. Your team can also step in and reply manually at any time.

Does the AI reply publicly or in a DM?

Replio answers comments with a private DM, never a public comment. That keeps a critic handled discreetly and moves a genuine lead into a private conversation where you can help them or close the sale.

What is comment-to-DM (Follow-to-DM)?

You set a keyword like PRICE. When someone comments that word on your post, they instantly receive a DM with your link, offer or booking form. It turns post engagement into leads automatically, without you watching the comments.

Can I manage Instagram and Facebook comments in one place?

Yes. Comments from both Instagram and Facebook feed into one shared inbox that your whole team can work. You can filter, assign and reply from a single view instead of jumping between apps.

Does it reply to short or negative comments like “fake” or “hi”?

Yes, and those matter most. A comment like “fake” is a doubt to win back and a “hi” is a lead to greet. Replio replies to short and skeptical comments with a private DM instead of ignoring them.

How much does social media comment management cost?

Replio plans start at $150/month (Starter), with Pro at $300 and Business at $450, and a WhatsApp-only plan at $70. Comment management, DMs and all channels are handled by the same AI, so you are not paying separately for each surface.

Last updated 2026-07-20. Comment auto-reply and comment-to-DM rely on Facebook and Instagram platform permissions, which may require app review before going live.