Turn Facebook & Instagram comments into customers

Every comment on your Facebook and Instagram posts is a customer raising their hand. Replio brings those comments into one inbox and lets an AI reply automatically with a private DM — so a question becomes an answer, a lead becomes a conversation, and nothing slips by.

Comments land in your inbox, and the AI replies

When someone comments on your Facebook Page post or your Instagram post, it lands in your Replio inbox alongside your DMs — so your team sees it instead of losing it in the notification pile. From there, the AI can reply automatically with a private DM, using your business knowledge to actually answer the person.

It replies even to short or skeptical comments — a blunt "fake", a one-word "hi", a "how much?" — because those matter most. "Fake" is a doubt to win back before it spreads. "Hi" is a lead to greet before they scroll away. Ignoring them costs you customers; a calm, helpful DM keeps them.

Comment → DM: turn engagement into leads, hands-free

Set a keyword like PRICE (or BOOK, or LINK). Anyone who comments that word on your post instantly receives a DM with your link, your offer or your booking form. This is Follow-to-DM: you run a normal post asking people to comment a word, and every comment quietly becomes a private lead — no manual replying, no missed hand-raisers.

• Public post, private conversion. The comment stays public for social proof; the sell happens in the DM.
• Runs while you sleep. The keyword trigger fires 24/7, so a viral post at 2am still captures leads.
• Any offer. Point the DM at a product link, a discount code, a booking form or a lead-capture question.

For the full walkthrough of this on Instagram specifically, see Instagram comment-to-DM.

One shared inbox your team can work

Comments from both Facebook and Instagram flow into a single shared inbox, filterable so you can find and prioritize them fast. Your whole team works from the same view — assign, reply, resolve — instead of tab-hopping between the Facebook Page, the Instagram app and your DMs.

Crucially, the AI answers each comment in a private DM, never a public wall post. That means a critic is handled discreetly and off the public timeline, while a real buyer gets a one-to-one reply that can carry a link, a price or a next step.

One AI brain across every channel

The same AI that runs your WhatsApp, Instagram and Messenger DMs also answers your comments. It draws on one knowledge base, so a customer gets the same accurate answer whether they commented on a post, sent a DM or messaged on WhatsApp. You set your business up once, and it stays consistent everywhere.

How to set it up

Connecting comment management takes a few minutes and no code. You do it once per Page or account:

1. Add your knowledge. Paste your FAQs, prices and policies, or import your website, a file or a Google Doc. This is what the AI answers from, so the more specific it is, the better the DMs read.
2. Connect your Facebook Page or Instagram account. Instagram needs to be a Business or Creator account linked to your Page. Replio is a verified Meta Tech Provider, so the connection runs through Meta's official flow rather than an unofficial workaround.
3. Turn on comment capture. New comments on your Page and Instagram posts start flowing into the shared inbox, and the AI begins replying by private DM.
4. Add keyword comment-to-DM. Pick a trigger word per campaign — PRICE, BOOK, LINK — write the DM it sends, and add the call to action to your caption.

You can run step 3 on its own if you only want comments captured and answered, and add step 4 later when you start running comment-to-DM campaigns.

Facebook and Instagram are not identical

Both channels land in the same inbox and use the same AI, but they behave slightly differently and it is worth knowing which is which before you plan a campaign:

What good comment management looks like

• Nothing slips by — every comment captured in one inbox, not scattered across apps.
• Automatic replies from your knowledge, not generic canned text.
• Private DM responses so criticism is handled discreetly and leads go one-to-one.
• Keyword comment-to-DM to convert engagement into leads hands-free.
• Real human handoff — your team can take over any conversation from the inbox.

Frequently asked questions

Related

Last updated 2026-08-16. Comment auto-reply and comment-to-DM rely on Facebook and Instagram platform permissions, which may require app review before going live.