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Instagram comment-to-DM automation

Turn every comment into a conversation. When someone comments a keyword on your Instagram or Facebook post, Replio sends them a private DM in seconds — then keeps chatting with a real AI agent, not a dead-end script.

What comment-to-DM does

Watches your posts and reels for a keyword you choose (e.g. PRICE, LINK, INFO).
Instantly sends the commenter a private DM with your message.
Optionally posts a public reply on the comment ("Just sent you a DM 📩").
Hands the conversation to the AI, which answers follow-up questions from your knowledge base.

Set it up in three steps

Connect your Instagram (Business/Creator) or Facebook Page to Replio.
Open the Comment → DM tool, set your trigger keyword and write the DM.
Post as normal with a call to action — "comment PRICE and I'll DM you." Every matching comment gets an instant DM.

Why it beats a scripted flow

Most comment-to-DM tools send one canned message and stop. Because Replio hands the DM to the same AI agent that runs your support, the lead can ask "how much for delivery?" or "do you ship to Doha?" and get a real answer immediately — so a comment becomes a booked customer, not just a captured contact. The same agent also works across WhatsApp, Messenger, Telegram and your website.

Try comment-to-DM free for 14 days

Connect Instagram or Facebook and turn post comments into DMs in minutes. No card required.

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Frequently asked questions

How does comment-to-DM work?

You pick a trigger keyword (for example PRICE or LINK). When someone comments that word on your Instagram or Facebook post or reel, Replio instantly sends them a private DM and can also post a public reply on the comment. It turns post engagement into private conversations automatically.

Does comment-to-DM work on both Instagram and Facebook?

Yes. Replio can pick up comments on Instagram posts and reels and on Facebook Page posts, and reply with a private DM. It never posts sensitive replies on your public wall — those go by DM.

Is this like ManyChat?

It's the same core idea — comment a keyword, get a DM — but Replio then keeps the conversation going with a real AI agent that answers follow-up questions from your knowledge base, instead of a fixed scripted flow. The same agent also covers WhatsApp, Telegram and your website.

Do I need to write code?

No. You enable comment-to-DM in your Replio dashboard, set the keyword and the message, and save. Once your Instagram or Facebook account is connected, it runs on its own.

Last updated 2026-07-20. Comment automation depends on Meta's platform features and policies, which may change — verify current capabilities in your Meta and Replio dashboards.