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AI lead capture and qualification

Every enquiry that messages your business is a lead, until nobody replies in time. Replio's AI catches every one of them on WhatsApp, Instagram, Messenger and Telegram, asks the qualifying questions in the conversation itself, and hands your team a warm, sorted lead instead of an unread badge.

Most lead-capture tools only do half the job: a keyword auto-reply and a contact list. Replio does the part that actually needs understanding — recognising when someone is a potential buyer, asking what they want, when, how much and where, and logging the answers against that customer, all inside the same natural chat rather than a form nobody wants to fill in.

How it works

When someone messages your business, Replio answers instantly from your knowledge base — real information, not a canned reply. In between answering their questions, it asks one qualifying question at a time: what exactly they want, when they need it, how much or how many, and where they are or how they'd like to be reached. Because the trade is always "answer, then ask," people keep talking instead of abandoning a form halfway through. Once it has enough to work with, every enquiry is logged as a lead with the answers attached, ready for your team to action.

What Replio captures for every lead

What they want — the product, service or enquiry, in their own words.
Timing — when they need it, which separates a buyer from a browser.
Scale — how much, how many, or which tier they're asking about.
Location and contact — where they are and the best way to reach them.
A record that remembers them — a light CRM keeps the lead and its history, so someone who writes again next week isn't a stranger.

Works across every channel your customers use

The same AI and the same lead record work on WhatsApp, Instagram DMs, Facebook Messenger, Telegram and your website chat widget, so a conversation that starts under an Instagram post doesn't restart from zero if it continues on WhatsApp. One lead, one history, wherever they wrote in.

Leads that never sleep

Most buying enquiries land outside office hours — evenings, weekends, the moment someone finally has time to shop. Replio runs 24/7 in 50+ languages, auto-detecting each customer's language, so a lead who messages at 2am gets qualified at 2am instead of finding a competitor by morning.

From qualified lead to booked appointment

Capturing a lead is only useful if something happens next. Once a lead is qualified, Replio can take the next step conversationally — collecting the service, date, time, name and contact and confirming a booking in the same chat, so a warm lead becomes a confirmed appointment instead of a follow-up someone has to remember to chase.

Handoff to a human when it counts

Replio isn't trying to close every deal on its own. It escalates anything it can't confidently handle, and your team can take over any conversation live from the shared inbox at any time — with the full history and qualifying answers already in front of them, not a cold start.

Stop losing leads to a slow reply

Catch, qualify and book every enquiry on WhatsApp, Instagram, Messenger and Telegram — 24/7. Free 14-day trial, no card required.

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Frequently asked questions

What is AI lead capture and qualification?

It means an AI agent answers every incoming message on your WhatsApp, Instagram, Messenger or Telegram, recognises a potential buyer, asks the qualifying questions in the flow of the conversation, and logs the person as a lead with their answers attached — automatically, 24/7, without anyone on your team being online.

How does the AI qualify a lead in chat?

It asks one question at a time, after giving the customer a real answer first — what they want, when, how much or how many, and where they are or how to reach them. It reads like a conversation, not a form, so people keep talking instead of dropping out.

Which channels does lead capture work on?

WhatsApp, Instagram DMs, Facebook Messenger, Telegram and your website chat widget all share the same AI and the same lead record, so a conversation that starts under an Instagram post doesn't restart from zero if it continues on WhatsApp.

Does lead capture work outside business hours?

Yes, and that's where most of the value is. A large share of buying enquiries arrive at night and on weekends. Replio answers, qualifies and can book the next step at 2am exactly as it does at 2pm, so leads are already warm and recorded by the time your team logs in.

Can the AI book the next step as well as capture the lead?

Yes. Once a lead is qualified, Replio can take a booking conversationally in the same chat — collecting the service, date, time, name and contact — so a qualified lead becomes a confirmed appointment instead of a follow-up someone has to remember.

Does Replio remember a customer across conversations?

Yes. Replio includes a light CRM that remembers each customer and what they asked about, so a lead who writes again next week isn't starting from a blank slate, and your team can see the history when they take over.

Last updated 2026-08-14. Features described reflect Replio at the time of writing and may change — please check current capabilities and pricing on this site.