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Instagram auto-reply & DM automation
Instagram auto-reply means every DM gets answered instantly, 24/7, even while you sleep — and every comment on your posts can turn into a private DM conversation. Replio does both from one AI agent, in the customer's own language, with no code.
Two ways Replio automates Instagram
| Automation | What happens |
|---|---|
| DM auto-reply | Someone messages your account → the AI answers instantly from your prices, policies and FAQs, and hands off to your team when a human is needed. |
| Comment-to-DM | Someone comments a keyword you choose (e.g. PRICE) on a post or reel → Replio sends them a private DM in seconds, and can also post a public reply on the comment. |
How to set up Instagram auto-reply
- Add your knowledge: paste it, or import a file, website or Google Doc.
- Connect Instagram: switch to a Business or Creator account, link your Facebook Page, add Instagram messaging in your Meta app, and paste the details into Replio.
- Go live: incoming DMs now answer themselves, 24/7, in 50+ languages.
How to turn comments into DMs
- Open the Comment → DM tool in your Replio dashboard.
- Set a trigger keyword and write the DM you want sent (and an optional public reply).
- Post as usual and add a call to action — "comment PRICE and I'll DM you." Every matching comment gets an instant private DM, and the AI keeps answering whatever they ask back.
Because it is the same AI brain, a comment-to-DM lead can keep chatting and get real answers — not a dead-end canned message. And the same agent also covers WhatsApp, Messenger, Telegram and your website.
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Start free trialFrequently asked questions
How do I set up an auto-reply on Instagram DMs?
Connect your Instagram Business or Creator account to Replio, add your knowledge (prices, policies, FAQs), and go live. Replio then answers every incoming DM automatically, 24/7, in the customer's language, and hands off to your team when needed. No code required.
Can I auto-send a DM when someone comments on my post?
Yes. Set a keyword (for example PRICE or LINK) in Replio's comment-to-DM tool. When someone comments that word on your Instagram post or reel, Replio instantly sends them a private DM and can also post a public reply on the comment. It turns post engagement into DM conversations automatically.
Can Replio auto-message every new follower on Instagram?
Instagram does not give apps a reliable trigger for the moment someone taps Follow, so no tool can guarantee a message on every new follow. The dependable, policy-safe pattern is keyword comment-to-DM plus 24/7 DM auto-reply: invite people to comment a keyword under your posts and stories, and Replio DMs them instantly and answers whatever they ask back.
Does it work alongside WhatsApp and Messenger?
Yes. The same AI agent answers Instagram, WhatsApp, Messenger, Telegram and a website widget from one shared knowledge base, so replies stay consistent across every channel.
Related
Last updated 2026-07-20. Instagram automation depends on Meta's platform features and policies, which may change — verify current capabilities in your Meta and Replio dashboards.